See & Do
Southern Area

Utamaro Festival

A Ukiyo-e Cultural Celebration in “Little Edo” Tochigi City

Held in early October each year, the Utamaro Festival celebrates the legacy of Kitagawa Utamaro, a renowned ukiyo-e artist of the mid-Edo period who had close ties to Tochigi City. Many of his works were created here, and the city, with its well-preserved Edo-period architecture, is often called “Little Edo.”

The festival’s highlight is the Utamaro Dōchū parade, where performers dressed in gorgeous kimono proceed slowly along Kuranomachi Ōdōri Street, recreating the elegance of the Edo era. The festivities also feature music performances, fireworks, street illuminations, and a handmade market, immersing the entire town in a joyful celebration of culture and tradition.

Notably, Kitagawa Utamaro will also be featured in the 2025 NHK Taiga drama Unbound, bringing renewed attention and respect to this ukiyo-e master. Visiting the Utamaro Festival offers a rare opportunity to experience the fusion of historical culture and modern creativity.

Strolling through the lantern-lit streets of Kuranomachi, you can enjoy the vibrant atmosphere of the parade and illuminations while discovering the timeless charm of Japanese traditional arts—an unforgettable highlight of any autumn trip.

Basic Information

Address	Kuranomachi Ōdōri Street and surrounding area, Tochigi City, Tochigi Prefecture
Telephone Number	0282-21-2573
Website	https://tochigi-utamaro.com/
Date	Held annually in early October
DIRECTIONS	About 15 minutes on foot from JR Ryomo Line Tochigi Station or Tobu Nikko Line Tochigi Station
Map Code	64 778 011*12

Southern Area

This area boasts evocative historical buildings and townscapes, such as the Ashikaga School, known for being the oldest school in Japan, and Kura no Machi, a district where buildings from the mid-19th century, a time when the area prospered as a commercial district, still stand. At Ashikaga Flower Park, you can see 350 blooming wisteria flowers, flowing downward from above, creating a world of enchantment.